World Athletics Productions

Oregon 2022

In preparation for the World Athletics Championships in Eugene, Oregon, SeeBoundless was tasked with building a visual communications strategy that would allow more than 3,000 members of the press, broadcasters from six continents and teams from more than 190 countries to experience the facilities before the games.

The London-based team at World Athletics Productions housed at ITN needed to host planning sessions due to Covid-19 restrictions.

SeeBoundless created a web-based portal, used 360 video to give the hundreds of broadcasters access to the spaces that they would be using in the Summer of 2022 and a booking system to reserve commentary positions, workspaces and book feeds of the broadcast.

Closer to the event, second in size to the Olympics, SeeBoundless built a hybrid set at Hayward Field to broadcast planning sessions with the rights holders to the games - overcoming many hurdles to hosting an international sporting event by using virtual reality and live Q&A sessions across multiple time zones.

The World Athletics Championships opened on July 15, 2022 hosting approximately 2,000 athletes and achieved more than six billion media impressions.